Senior Brand Manager - Oncology

Proclinical is seeking a Senior Brand Manager, to be based in West London on a permanent basis.

Job Responsibilities:

• Develop, implement and evaluate product specific marketing activities and plans to achieve both long and short term agreed business objectives, including sales and profitability targets.
• Understand the entire patient journey and interventions from symptoms to diagnosis to treatment and the healthcare policies that direct and influence that journey.
• Understand the market access and reimbursement process in order to align the pre-launch and lifecycle brand strategy.
• Have an in-depth understanding of market dynamics including competitor landscape (current and future) and incorporate these into brand strategy.
• Take and recommend strategic decisions that are informed by researched and evidenced insights that can be robustly supported.
• Lead, manage and engage with internal and external stakeholders including key advocates.
• Be an effective Project Manager in order to lead and influence cross-functional and project teams including Medical and Market Access.
• Lead the brand planning process and deliver a Brand Plan that is aligned to the Lifecycle and Mid-Term Plans.
• Develop and implement Brand and Non-Promotional Campaigns that are directed by the needs of the patient and healthcare professional as well as the goals of the company.
• Take responsibility for the development of budgeted tactical plans, the implementation of the plans, the reporting against agreed KPIs and objectives and the monitoring of the expenditure budgets.
• Lead and direct the forecasting process.
• Manage and work effectively with agencies and other 3rd party service providers.
• Drive, influence and co-ordinate the Launch Excellence process within the company.
• Set, monitor and report on KPIs and quantitative objectives.
• Lead and drive the communication and implementation of the marketing strategy within the sales function.
• Understand the barriers to successfully executing the marketing strategy within the sales teams and provide the appropriate support to overcome these barriers.
• Lead and organise the Cycle Meetings.
• Contribute and provide input into the sales team Account Plans in order to drive effectiveness.
• Inspire, motivate and provide leadership to colleagues across the organisation.
• Ensure strategic and tactical alignment with medical for promotional and non-promotional activities.

Skills and Requirements:

• Degree or equivalent professional qualification.
• Science or business graduate, ideally with marketing qualification.
• Product management experience in the UK, preferably within a specialist/secondary care environment.
• Experience in sales, preferably within a specialist/secondary care environment.
• Co-promotion/co-marketing experience desirable.
• Experience of strategic and lifecycle brand planning.
• Sound analytical and financial skills in developing budgets, forecasts and market models.
• Excellent communication skills both written and oral.
• Collaborates and co-operates with management, colleagues and partners.
• Shares experience/expertise with others.
• Demonstrates a positive can-do attitude.
• Creates an open and trusting environment where confidential/ethical issues can be discussed candidly.
• Displays a professional image and presence and acts as a company ambassador.
• Works independently/autonomously and engages industriously with team working processes.
• Takes ownership and initiates action.
• Strong interpersonal and influencing skills. A passionate and enthusiastic brand champion who will maximise their potential to make an impact.
• Strong personal management skills including time management, workload prioritisation, responsiveness, multi-tasking and flexibility.
• Ability to see and meet challenges. Ability to set high professional standards
• Able to work with limited infrastructure and process.
• A real team player who will relate well to colleagues and will seize the opportunity to develop good relationships with them and be receptive to the ideas of others.
• Focuses on activities that deliver results and ROI and incorporates commercial astuteness into all transactions.

To Apply:

Please click on the Apply button. Please include a short note outlining why you are interested in the role and why you think you are suitable.
In case you have difficulty in applying or if you have any questions, please call Charlotte Macintyre on +44 203 866 0228 or upload your CV on our website - www.Proclinical.com.
A full job description is available on request.
Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.