Rare disease product launch, commercial team build out in Europe

Proclinical Staffing our consultant managing the role
Posting date: 09/01/2023
Rare disease product launch, commercial team build out in Europe

Rare disease product launch, commercial team build out in Europe

Case study

The overview

Our partner, a global leader in iron deficiency and nephrology, was committed to launching the next generation of therapies to truly address the full spectrum of kidney disease. The company needed support in establishing their rare disease business unit across Europe in preparation for its first launch – a blockbuster product for the treatment of a rare auto-immune disease. This was a large multi-hire project of 6 Rare Disease Managers and 3 Commercial Leads across 3 countries including France, Belgium, and Austria.

The challenge

We needed to work within a strict timeframe and recruit talent from a very small pool of candidates that had the correct rare disease experience. In addition to this, it was critical that each candidate was situated in the appropriate territory to ensure complete coverage of the market.

Finally, this company was new to the rare disease space, so it was important to raise awareness of their brand and educate candidates appropriately on their vision.

The solution

We took the time to fully understand our partner’s needs and assigned a project leader and a seasoned recruiter with experience in the rare disease space in France to focus on this project.

We built a very strong network of rare disease Key Account Managers and Commercial Leads that met the criteria set by the company. Along with this shortlist, we managed 80% of the direct referrals and internal candidates to present a consistent candidate experience and ensuring that each was given the highest level of support throughout the process. In addition, we led weekly meetings with our partner to ensure expectations were managed every step of the way. Critical to our success was our team of local language speaking consultants and their pre-established networks in rare disease pharmaceutical sales.

Furthermore, we managed all of the scheduling and coordination from first to last stage, expertly leveraging internal diaries to ensure rapid closure of candidate assessment centres.

The outcome

The project was successfully delivered on time with some of the strongest rare disease specialists in the industry.

We were able to help our partner in hiring 3 commercial leads across 3 countries in Europe and build their RDM team of 6 for France, all in time for the product launch.

Our partner was highly complementary of the solutions we delivered to meet their needs throughout, and we look forward to supporting them with further projects.