Global Marketing Director

Proclinical is advertising a vacancy as a Global Marketing Director for a specialty-driven international biopharmaceutical group that focuses on innovation and Speciality Care. This company develops and commercialises innovative medicines in three key therapeutic areas - Oncology, Neuroscience, and Rare Diseases, and is seeking someone to come onto their France-based team in a contracted capacity.

The Global Marketing Director will be responsible for optimising and managing key marketing activities in close collaboration with multiple regions to ensure alignment with broader cross-functional team plans. You will also lead the company's market preparedness and response strategy for future market entrants in RCC as well as providing insights and recommendations into franchise and corporate planning for long term strategy development.

Job Responsibilities:

• Contributing to Global brand strategy and development ideas for the company, including optimising of brand, global positioning, global messaging, and executing global marketing strategy and tactics.
• Identifying, developing, and leading key global marketing activities such as advocacy, disease education, advisory boards, scientific messaging, congress presence, KOL management, and development plans.
• Developing communication plans across the product life-cycle and implementing multichannel strategies across the marketing mix, ensuring KPI delivery.
• Benchmarking against competitors and taking corrective action where appropriate.
• Ensuring appropriate budget allocation and ensuring accuracy of phasing to driving business within financial year, having a view to the wider portfolio and ensuring the right prioritisation across brands.
• Driving a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs.Leading and managing the company franchise through the evolution of its lifecycle.
• Working with key markets to identify key drivers and areas of uncertainty for competitive entry and alignment on priority scenarios.
• Ensuring alignment with global brand strategy & initiatives.
• Developing near term initiatives and tactics as appropriate.
• Developing communication and roadmaps to share and integrate competitive response planning within Regional and Affiliate plans.
• Developing a KPIs to measure impact of global marketing activities.
• Consolidating input into corporate strategic planning as appropriate.
• Driving execution of Global brand strategy and tactics (from a strategic brand perspective) by working collaboratively with cross functional teams at Regional and Affiliate levels to maximise current and future franchise value.
• Supporting Regional and Affiliate teams with the roll out of all Global marketing plans and programmes.
• Continuing CI insights and risk assessment of other potential scenarios.
• Developing meaningful insights into the needs of all key customer groups.
• Supporting consolidation, integration, and analysis of insights from customers, markets, geographies and other major players.
• Liaising with market access and & HEOR, business development, business intelligence/market analytics to ensure quality of market data.
• Monitoring the product cycle landscape to ensure awareness of new insights and strategies.
• Providing regular updates on progress and recommendations to senior management.
• Building project workstreams and leading operational marketing programmes with high-level engagement across all cross-functional project teams at Global, Regional, and Affiliate levels, as well as with company partners.
• Taking a lead role within defined geographical regions to ensure relevant information is appropriately shared in order to investigate, support, and challenge the visions as well as operation execution of specified countries.
• Liaising close with market access & HEOR, business development, business intelligence/market analytics to ensure quality of projects delivered and strong cross functional delivery.

Skills and Requirements:

• A degree-level education, ideally in life sciences or business studies.
• Fluency in oral and written English, with proficiency in other languages, such as French, a desirable bonus.
• At least 5 years' experience in the pharmaceutical or biopharmaceutical industry in sales and marketing roles.
• Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada), regional, or global marketing experience is a plus.
• Expertise in strategic and operational marketing.
• Strong business acumen and understanding of IO/TKI market.
• Strong influencing, persuasion, and communication skills with consistent feedback from key stakeholders.
• Excellent project management and process planning skills.
• Strong cross-functional leadership skills.
• Deep appreciation of patient centricity.
• Demonstrably broad vision, fostering of innovative organisation, and teamwork oriented, with a strive for excellence and continuous customer focus.

To Apply:

Please click on the Apply button. Please include a short note outlining why you are interested in the role and why you think you are suitable.

In case you have difficulty in applying or if you have any questions, please call Kelechi Dyke on +44 203 854 0200 or upload your CV on our website - www.Proclinical.com.

A full job description is available on request.

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.

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