Shape the global launch strategy for a breakthrough rare disease therapy.
Proclinical is seeking an experienced and strategic Associate Director, Global Franchise Marketing to play a key role in global launch planning and market readiness for an innovative therapy within a rare disease portfolio.
This role will lead global market development activities across multiple international markets, ensuring strong pre‑launch preparedness and long‑term franchise growth. You will incorporate regional and local insights to shape positioning, messaging, and execution strategies, working closely with cross‑functional partners to deliver aligned, high‑impact outcomes.
As part of a global marketing team, you will collaborate with Medical Affairs, Market Access, Regulatory, and Commercial stakeholders to support coordinated planning and execution across regions. You will also work in close partnership with an established global brand team to ensure alignment with broader franchise strategy and portfolio priorities across the product lifecycle.
This is a hybrid role based in Europe, requiring regular collaboration with global and regional teams.
Please note that to be considered for this role you must have the right to work in this location or hold an EU passport.
Responsibilities:
- Lead global market development strategy for a rare disease therapy, supporting pre‑launch readiness through campaign development, market research, and creation of global marketing assets.
- Develop a clear, differentiated global narrative and messaging framework grounded in customer insights and adaptable to evolving market and competitive dynamics.
- Translate global strategy into practical, actionable toolkits that enable consistent and effective activation across international markets.
- Partner closely with global brand and franchise stakeholders to ensure alignment across portfolio priorities, lifecycle planning, and strategic learnings.
- Collaborate with cross‑functional teams including Medical Affairs, Market Access, Competitive Intelligence, Clinical, Regulatory, Legal, and regional Commercial teams to ensure aligned, compliant launch planning.
- Shape external stakeholder and thought‑leader engagement strategies, including scientific events and congress activities, to support disease education and executive engagement.
- Work with cross‑functional partners to integrate commercial, customer, and clinical insights into evidence‑generation and strategic planning activities early in the development lifecycle.
- Contribute to diagnostic and patient identification initiatives aimed at improving timely diagnosis and access to treatment.
- Collaborate with insights, analytics, and forecasting teams to monitor market dynamics, performance indicators, and readiness metrics, providing strategic guidance at both global and regional levels.
- Support regional and country teams in translating strategy into execution, ensuring focus, prioritisation, and impact during launch and post‑launch phases.
Key Skills and Requirements:
- Bachelor's degree in Business, Life Sciences, or a related field; an advanced degree (MBA, MSc, or equivalent) is preferred.
- Minimum of 7+ years' experience within the pharmaceutical or biotechnology industry, with a strong focus on commercial or marketing roles.
- Demonstrated experience in global or international marketing, including product launch preparation and in‑line brand management within competitive or specialty therapy areas.
- Proven ability to contribute to global franchise strategy, including portfolio positioning, lifecycle planning, and long‑term growth initiatives.
- Experience working effectively within matrixed, cross‑functional organisations, collaborating with Medical, Market Access, Regulatory, and Commercial stakeholders.
- Strong understanding of international commercialization, including adapting global strategy to local market needs across multiple geographies.
- Ability to operate with agility in dynamic environments, responding effectively to evolving data, market conditions, and competitive landscapes.
- Excellent project and program management skills, with a track record of leading initiatives from strategy through execution.
- Strategic mindset combined with strong executional focus and business acumen.
- Highly effective communicator with strong written and verbal communication skills; fluency in English is essential, with additional languages considered an advantage.
- Experience managing external agencies, vendors, or partners to deliver high‑quality marketing outputs.
- Solid understanding of compliance, regulatory, and legal frameworks governing pharmaceutical commercial activities.
If you are having difficulty in applying or if you have any questions, please contact Nicolas Daniel at n.daniel@proclinical.com.
Apply Now:
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