Lead consumer-driven marketing that elevates brand impact and accelerates growth across the DACH region.
Proclinical is seeking a Marketing Manager for a fixed-term contract in the DACH region. This role focuses on developing and executing consumer-focused marketing strategies to strengthen brand awareness and drive growth within the diabetes and medical devices sector. You will shape insight-led campaigns, collaborate across internal teams, and manage external agencies to ensure impactful delivery across all marketing channels.
Responsibilities:
- Analyze consumer trends, digital behaviors, and competitive dynamics to anticipate market needs.
- Develop insights, personas, and knowledge of the DACH region and local healthcare environment.
- Translate insights into actionable marketing tactics and communicate them across the organization.
- Lead the development and execution of regional DTC strategies, including target segments, value propositions, and competitive positioning.
- Drive brand performance through integrated DTC marketing programs focused on awareness, interest, consideration, and conversion.
- Develop and execute commercial launch assets, including strategies, tactics, KPIs, budgets, and timelines.
- Manage consumer-facing digital channels such as websites, landing pages, email, and social platforms.
- Implement performance marketing across paid social, search, display, and programmatic channels.
- Optimize conversion rates through A/B testing and performance analytics.
- Build dashboards to track KPIs and optimize channel investments.
- Collaborate with PR and media agencies for storytelling, press releases, and media engagement.
- Ensure consistent and integrated communications across channels.
- Develop structured, insight-driven social media content plans aligned with brand objectives.
- Oversee community management and advocacy-oriented activities, including events and partnerships.
- Design and execute demand-generation activities to support growth in the AID systems category.
- Ensure compliance with legal, regulatory, and internal requirements across all DTC activities.
- Manage content submissions and approval workflows using Veeva, ensuring documentation and audit-readiness.
- Collaborate across regional, international, and global teams.
- Oversee regional DTC budgets and ensure optimized spending.
Key Skills and Requirements:
- Bachelor's degree required; Master's degree preferred.
- Experience in consumer marketing, ideally within med-tech or diabetes-related sectors.
- Strategic thinking capabilities with a forward-looking perspective.
- Strong communication, leadership, and collaboration skills.
- Experience managing agencies and non-profit organizations.
- Ability to influence senior-level stakeholders without direct authority.
- Familiarity with complex competitive markets.
- Significant travel required to meet partners and support regional activities.
- Digital marketing expertise, including SEA, SEO, social media, and performance marketing.
- Customer-centric mindset and project management excellence.
- Analytical capabilities and cross-cultural collaboration skills.
- Experience with approval workflows and systems like Veeva.
If you are having difficulty in applying or if you have any questions, please contact Indre Stankeviciute at i.stankeviciute@proclinical.com.
Apply Now:
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Proclinical is a leading life sciences recruiter focused on finding exceptional people and matching them with the finest positions across the globe. Proclinical is acting as an Employment Agency in relation to this vacancy.
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