Sr. Manager/AD HCP Marketing

Highly Competitive
  1. Permanent
  2. Marketing
  3. United States
Boston, USA
Posting date: 14 May 2024

Proclinical is seeking a dynamic and experienced Sr. Manager/Associate Director for U.S. HCP Marketing in the rare disease sector. This role involves developing strategies, leading tactical execution for targeted healthcare professionals (HCPs), and collaborating with internal and external stakeholders. The successful candidate will also be responsible for brand planning, tactical planning, launch readiness, managing marketing budgets, and conducting quarterly business reviews.

- Support the execution of Disease State and Brand Strategy, including campaigns, messaging, targeting, and the creation and execution of tactics pre and post launch.
- Develop and support the peer-to-peer strategy, leading the creation and execution of tactics for congresses, peer-to-peer programs, ad boards, speaker bureau, speaker programs and speaker education.
- Manage strategy, planning and tactical execution for events, including booth design, commercial tactics, sponsorships.
- Gain Market Insights to support launch strategies and lead tactical creation/execution.
- Align with Sales leadership on ensuring readiness of materials (print and digital) to support the Sales team and work cross-functionally to prepare the Sales team for Launch.
- Manage multiple agency partners, including management of associated budgets, forecasts/ accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels.
- Work closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP tactics.
- Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives.

Key Skills and Requirements:
- Prior experience in pharmaceutical/biotech marketing.
- Experience in managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders.
- Strong project management, communication and organization skills.
- Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results.
- Proven track record in bringing innovation to your customers.
- Experience in rare disease preferred.
- U.S. Launch experience preferred.
- Previous experience working in biotech start-up preferred.
- Willingness to travel for customer visits or internal meetings as needed: 25% travel anticipated.
- BS/BA degree required. MBA preferred.

If you are having difficulty in applying or if you have any questions, please contact Emily Notman on

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.

Proclinical Staffing is an equal opportunity employer.