Marketing Manager

Highly Competitive
  1. Permanent
  2. Marketing
  3. United Kingdom
London, England
Posting date: 13 May 2021

A world-leading, innovative and established Pharmaceutical company is currently recruiting a Senior Sales and Marketing Manager at their office in London. This is an exciting opportunity to bring expertise and skills to an in-demand company that specialises in oncology, immunology and more.

Job Responsibilities

  • Be the brand guardian for the product: establish our brand positioning and ensure all channels reflect the mission, vision and brand identity
  • Define and help refine the marketing strategy in the UK, US and other markets
  • Responsible for creating, implementing and measuring the success of a comprehensive communications strategy
  • Develop and execute a customer acquisition strategy in a manner that supports business growth, enhances brand equity, drives awareness, and builds a loyal customer base
  • Create, maintain and deliver, in coordination with product marketing and product teams, external communications including blog posts and community articles
  • Work closely with external PR partners to secure brand-enhancing coverage, events, and product seeding
  • Interact with the sales teams on adoption and execution of marketing campaigns, including tracking inquiries and sales opportunities
  • Continuously monitor, analyse, create, and share responses to market developments, customer behaviour and competitor activities
  • Management of key stakeholders ensuring we are all working towards aligned vision and goals
  • Deliver a marketing plan for each of our products as they enter the market

Skills and Experience

  • Minimum of 5 years progressive responsibility in brand marketing & activation is required
  • Medical device or pharma industry experience is preferred and healthcare experience a must
  • Strong sense in business development - business acumen and out of the box thinking
  • Hands-on experience with on-line and off-line brand management
  • Strong knowledge of online marketing, digital media, social media and operational marketing
  • Excellent writing and communication skills to articulate value of technology solutions for industry

To Apply

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.