Senior Director Marketing, US Brand Strategy - Hematology

Proclinical is seeking a Senior Director Marketing, US Brand Strategy - Hematology located in Gaithersburg, MD and the DC Area with a global pharmaceutical and biotech organization. This position will play a pivotal role in driving the ongoing success of the Hematology Franchise by ensuring hematology patients receive optimal therapy.

Job Responsibility:

• Build and lead an integrated strategy and implementation of marketing plans in hematology.

• Define and lead development of the hematology cancer strategy incorporating multiple indications.
• Partner with Global Marketing colleagues to assess gaps and strategic needs to ensure market leadership.
• Partner with Business Insights and Market Research Team to define success metrics and analyze performance on an ongoing basis.
• Manage P&L for hematology; assess investment priorities and synergies to maximize operating efficiencies across heme in collaboration with cross-functional partners
• Assess value of marketing programs based on anticipated ROI/value/impact and formulate recommendations for future plans based on learnings.
• Lead the vision for new asset and new indication preparation, develop the plan for market entry and ensure strategically aligned initiatives to drive the brand imperatives
• Overall lead the marketing team's efforts to develop and communicate field promotional strategy and assets and monitor field performance against KPIs.
• Responsible for managing multiple program budgets, timelines, processes, and procedures.
• Manage partner agency relationships, workflow, and related expense budgets.
• Lead and develop hematology marketing team to their full potential, to ensure talent growth and expertise
• Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials

Skills and Requirements:

• Prior in-line HCP marketing experience highly preferred
• Oncology experience required; specific tumor-type experience highly preferred
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing) preferred
• MBA or another Advanced degree
• Experience in US marketing within Oncology
• Customer-facing Oncology Experience
• Current relevant experience in Hematology commercialization
• Previous experience leading an Oncology Marketing Team
• Minimum of Bachelor's Degree in relevant field
• 8+ years' experience in US Pharmaceutical and/or healthcare industry with experience in one or more of the following: market access, brand marketing, sales, pricing or market research/analytics, strategic planning
• Great oral and written communication skills, with ability to clearly and concisely communicate complex constructs
• Ability to manage multifaceted projects and collaborate in a highly matrix environment
• US Pharmaceutical product launch experience
• Demonstrated ability to lead a cross-functional team

If you are having difficulty in applying or if you have any questions, please contact Emily Notman at (+1) 617-963-0344 or e.notman@proclinical.com.

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology, and medical device companies.

Proclinical Staffing is an equal opportunity employer.

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