Senior Brand Manager

Highly Competitive
  1. Contract
  2. Brand & Product
  3. China
Shanghai, China
Posting date: 01 Nov 2020

A leading biopharmaceutical organisation with a solid commercial portfolio of life-saving drugs within a number of therapy areas have a new Senior Brand Manager job opportunity at their office in Shanghai.

Job Responsibilities

  • Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI
  • To develop and plan marketing strategy in professional channel successfully
  • Gaining market and customer insight through relevant market research programs
  • Assessment of sales performance and identification of variances to plan; recommend and implement proposals that rectify or capitalize on current sales performance
  • Input to monthly rolling demand forecast in consultation with relevant cross functional team
  • Input to the development of commercial value appraisals for new products/indication or business opportunities
  • Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning

Skills and Requirements

  • University degree or above Medical Science, Pharmacy or related major preferred
  • Minimum of 8-10 years' experience in brand management of pharmaceutical or medical device industry.
  • Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill.
  • Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard software applications, especially PowerPoint and Excel.

To Apply

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical and medical device companies.