Director, Multi Channel and Digital Marketing

Highly Competitive Salary
  1. Permanent
  2. Product development, Distribution, Commercial Operations
  3. United States
Gaithersburg, USA
Posting date: 22 Feb 2021
BD.HW.35810

Proclinical is currently recruiting for a Director of Multi-Channel and Digital Marketing for a late-stage biotechnology company that supports improved health globally by the development of innovative vaccines to prevent serious infectious diseases. As the Director, you will provide strategic insight and planning to balance short term goals with long term brand value in the digital/non-personal promotion space.

Job Responsibilities:

  • Lead the Non-Personal Promotion and Digital marketing function, which includes HCP and consumer marketing
  • Develop data driven customer focused multi-channel strategic and tactical plan for the company brands, beginning with NVX-CoV2373, which includes media and channel-specific plans
  • Create optimal marketing mix plans in the digital/non-personal promotion area to support brand engagement and value
  • Monitor and oversee brand media and channel touchpoints to ensure understanding and awareness of performance
  • Recommend marketing adjustments based on performance measurements and observations across all customer touchpoints (media and production)
  • Establish a framework of customer centric KPIs that measure overall engagement with the NVX-CoV2373, including point in time assessment of both content and channel effectiveness
  • Partner with market analytics and communications counterparts to drive strategic optimization around established KPI framework
  • Conduct market landscape analysis and assess market trends to identify new insights/technology/vendors/channels that may provide opportunities to reach and motivate key stakeholders
  • Share multi-channel best practices with the broader commercial organization
  • Build industry knowledge to ensure understanding and appreciation of methods and tactics that support brand engagement
  • Oversee all NPP/digital strategy and tactics, including social media, videos, and websites
  • Coach and develop team of marketing professional(s)
  • Budget oversight within MC/digital area
  • Plan and execute key tactics
  • Partner with brand customer marketing team to ensure alignment on strategy and creative
  • Relationship management and performance monitoring of media agency, and provide key input on performance monitoring for HCP and consumer agencies

Skills and Requirements:

  • 7+ years of experience, including experience in commercial vaccine organizations
  • Bachelor's degree or equivalent experience
  • Multi-channel, non-personal promotion and/or digital expertise, including social media (5+ years)
  • Demonstrated ability to build strategies aligned with business goals and company culture
  • Exceptional written and verbal communication skills
  • Strong expertise, skills, and aptitude to take informed, creative risks
  • Ability to mentor and lead a team of highly capable professionals and aid in their career development
  • Ability and agility to work in a fast-paced and ever-changing environment
  • Confidence and poise to work closely with senior executives
  • Ability to partner across the commercial organization to translate insights or analytics into actionable recommendations
  • Experience shaping and influencing organizational decision-making
  • Strength in storytelling, data visualization and developing effective presentations
  • High degree of intellectual curiosity
  • Strong learning agility and demonstrated success solving ambiguous business issues
  • Ability to influence in multiple ways and build credibility quickly with key stakeholders and peers

If you are having difficulty in applying or if you have any questions, please contact Harry Williams at h.williams@proclinical.com.

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.

Proclinical Staffing is an equal opportunity employer.

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