Global Marketing Director

A leading French pharmaceutical company is looking to hire a Global Marketing Director (Neurology) to join their team in Berkshire, UK.

Job Responsibilities - include but not limited to:

• Contribute to Global brand strategy and development ideas for the franchise, including optimisation of brand, global positioning, global messaging, and execution of global marketing strategy and tactics
• Identify, develop and lead key global marketing activities such as advocacy, disease education, advisory boards, scientific messaging, congress presence, KOL management and development plans
• Develops communication plans across the product life-cycle and implements multichannel strategies across the marketing mix ensuring delivery of KPIs
• Benchmark against competitors and take corrective action where appropriate
• Leadership and management of the franchise through the evolution of its lifecycle: including development of strategy and tactics in close collaboration with the Franchise VP and other cross functional teams
• Ensure alignment with global brand strategy & initiatives
• Drive execution of Global brand strategy and tactics (from a strategic brand perspective) by working collaboratively withcross functional teams at Regional and Affiliate level to maximize current and future franchise value
• Constant horizon scanning with a view of maximising product life cycle
• Develop meaningful insights into the needs of all key customer group
• Support consolidation, integration and analysis of insights from customers, markets, geographies and other major players
• Build project workstreams and lead operational marketing programmes with high-level engagement across all cross-functional project teams at Global, Regional and Affiliate level.
• Proactively ensures affiliate engagement and the sharing of best practice across the organisation

Education, Skills and Experience:

• Degree-level education, ideally in life sciences or in business studies
• Fluency in spoken and written English, knowledge of additional languages such as French would be appreciated
• A minimum of 5 years' experience in the pharmaceutical or biopharmaceutical industry in sales and marketing roles
• Ideally experience of working on defence strategy for product facing loss of exclusivity or a mature oncology brand in a competitive would be preferred.
• Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada), regional or global marketing experience is a plus

To Apply:

Please click on the Apply button. Please include a short note outlining why you are interested in the role and why you think you are suitable.
In case you have difficulty in applying or if you have any questions, please call Todd Wigmore on +44 203 7520 312 or upload your CV on our website - www.Proclinical.com.
A full job description is available on request.
Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.

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