Customer Insight Partner

ProClincial have an exciting opening for a Customer Insight Partner based in Maidenhead. This is a chance to join a global biopharmaceutical company with a vast array medical expertise while mainly concentrating on research and development.

To ensure the provision of cost effective product and therapy area data, market research, and brand team insight generation to drive decision making. Market research and insight gathering is undertaken in order to improve understanding of brand team opportunity areas and issues, and recommend solutions to the brand team (for example, perception of our products by customers, optimal pricing, impact of promotion against customers). The role improves decision making by providing an independent voice that challenges the BT strategy and performance on the basis of objective use of market data and market research.

Job Responsibilties:

• In consultation with Brand Team Leaders and Marketing Managers identify knowledge and information gaps which data, market research and brand team insight work can answer. To determine the feasibility in terms of cost, timing and human resource of obtaining such information and when appropriate, personally initiate the research project.
• Manage the identification, sourcing, delivery, and validation of all data (excluding finance reports) that are regularly used by brand team to drive decision making.
• Reviewing data purchased to ensure it gives value for money and meets commercial needs.
• Work with data suppliers to ensure the accuracy of data; including supplier management, defining data requirements and validation of the data.
• To organise and manage quality research programmes for products and therapy areas. This begins with a clear identification of the issues to be researched, research design, fieldwork, data analysis, report presentation and recommendations. The role holder is expected to follow through the research, working with the project customer towards implementation
• Develop market research plan(s) aligned to Brand plan strategy and objectives.
• Ensure market research is conducted to meet agreed objectives and is utilised by the business to its full potential
• Manages supplier relationships, identifies and evaluates new suppliers and negotiates to ensure maximum benefit and value for the company.
• Provide informed analysis on company, products, therapy areas, and competitors in terms of performance, uptake, related issues, and promotion to proactively recommend appropriate action to help optimize product performance. The role is required to monitor product performance and more importantly answer the why question. This involves a high degree of product and therapy area knowledge.
• Extract, collate, analyse, interpret and forecast data as required for both existing products and potential new products
• Develop product and competitor knowledge, awareness of the market environment and sales and marketing strategies and to enable higher quality research and interpretation.
• Support the development and maintenance of models that use regular data sources (for example, market forecasts owned by finance).
• Monthly analysis and assessment of national performance versus brand plan expectations using all available data sources (for example, market share performance, promotional impact versus competition or capture of new business)
• Work with the appropriate people within brand team and business intelligence to advise on the development of KPIs and dashboards.
• To organise and manage brand team insights for products and therapy areas. This begins with identification of knowledge gaps, insight gathering project design, recruitment, brand team training, fieldwork, collation of outputs and insight workshop.
• To organize market research and brand team insights to inform the patient journey for products and therapy areas. This begins with assessment of the robustness of the current patient journey, collation of all existing research and knowledge, sharing with wider brand team and supporting the update and review of the patient journey by the brand team.
• Develop brand team Insight gathering plan and facilitate the process within the brand team
• Deliver market research and brand team insight gathering to an agreed budget
• Develop insights, either through marketing research or brand team insight gathering, that challenges and drives brand team strategy
• Creation and maintenance of key therapy area knowledge and insights and facilitate brand team access to this core knowledge.

Skills and Requirements:

• Knowledge - Knowledge of CRM, SFE tools and systems
• Knowledge of sales force measures and metrics as well as of the fundamental aspects of affiliate
• financial performance
• Knowledge of basic SFA (Salesforce Automation) processes and tools
• Understanding of brand planning cycle
• Good understanding of the organizational processes and procedures
• Experience in working with market research agencies and data suppliers
• Experience in project management
• Experience in presenting market data
• A good understanding of the NHS.
• Experience of liaising with 3rd party providers as well as internal customers
• Demonstrated success in managing multiple projects, and successful matrix working with cross-functional teams.
• Excellent verbal and written communication skills.
• Advanced Excel user
• Highly analytical, with an ability to problem-solve.
• Ability to network both within and outside the organisation.

To Apply:

Please click on the Apply button. Please include a short note outlining why you are interested in the role and why you think you are suitable.
In case you have difficulty in applying or if you have any questions, please call Todd Wigmore on +44 203 7520 312 or upload your CV on our website - www.Proclinical.com.
A full job description is available on request.
Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.