Associate Director Marketing

Proclinical is advertising an exciting opportunity for an Associate Director Marketing with a global biopharmaceutical company based in West London. This company, which prides itself on its patient-focused culture and has a growing pipeline of investigational drugs, is looking to recruit a talented and capable Associate Director to their team in Munich.

Job Responsibilities:

• Leading development and maintenance of digital infrastructure to enable digital customer facing activities.
• Serving as the digital marketing point-of-contact between Marketing, digital agencies, and Multi-channel hub teams at HQ to enable seamless execution of brand strategy.
• Leading on digital strategy, planning, and execution of digital campaigns/tactics.
• Collaborating with Marketing and Business Unit Directors on campaign/tactic strategy and providing input on the development of functional plans.
• Providing digital expertise into the ongoing evolution of customer model by working with business/marketing leads on critical business priorities.
• Collaborating with Marketing in planning and executing multi-channel demand generation strategies and campaigns from initial brief to execution to delivery on predefined goals.
• Developing and deploying digital transformation projects and changing roadmaps.
• Delivering necessary requirement documentation to support the development of digital programs.
• Supporting planning and execution of promotional activities for customer facing events.
• Monitoring, testing, and reporting on campaign performance, and suggesting and implementing best practices.
• Identifying business process and capability improvement opportunities aligned to the needs of the business.
• Administering and monitoring all applications and processes in the system environment.
• Identifying opportunities for synergies and collaboration within and across therapeutic areas.
• Maintaining view of the competitive landscape, keeping a broad perspective across the company, and the pharma industry overall, to identify and drive best practice around digital expertise.
• Overviewing digital governance (Sales Force Effectiveness, Business Analytics, Event Management, IT).

Skills and Requirements:

• A degree in Science/Marketing, or equivalent.
• Strong experience in marketing strategy, brand planning, multi-channel, marketing operations, campaign/tactic execution/management, and performance analysis.
• Proficiency in Digital Marketing.
• An ability in managing digital agencies, vendors, and project teams.
• Tracking record of coordinating multiple teams to prioritise business objectives and meet business requirements.
• Good track record of planning, organising, and executing campaigns through effective project management.
• Demonstrable experience of the Legal/Medical/Regulatory review process.
• Demonstrable experience of forecasting in a quantitative/analytical function (analytics, data science, business intelligence) in the pharmaceutical industry desirable.
• Experienced in conception of online, marketing, mobile, and tablet solutions, as well as the development of multi-channel sales-tools.

To Apply:

Please click on the Apply button. Please include a short note outlining why you are interested in the role and why you think you are suitable.

In case you have difficulty in applying or if you have any questions, please call Hermann Baer on +44 203 7520 316 or upload your CV on our website - www.Proclinical.com.

A full job description is available on request.

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.

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